• February 20, 2008

InnoCentive, an online Open Innovation Marketplace, has posted a challenge for marketers to create a marketing video and have an opportunity to win cash. The deadline is March 31, and the winner with the best idea will receive $5,000.

InnoCentive is an online community that connects seekers (companies, academic institutions, and non-profit organizations)--all looking for breakthrough innovation, with a global network of more than 125,000 of the world's brightest minds (solvers).

The video should be aimed at energizing the recruitment of new InnoCentive Solvers. InnoCentive will select two winning videos: one chosen by the InnoCentive staff and the other by the whole InnoCentive Solver community. Both winning videos will be used in future marketing campaigns. For more information and to participate, go to www.innocentive.com.

--Tanya Irwin