News Brief

HOLA Networks Signs Latino Video Site Generation ñ

Display ad network HOLA Networks has signed on Latino-themed video site Generation ñ. The addition of the publisher is expected to help HOLA reach the youth segment within the U.S. Hispanic market.

Generation ñ is currently airing episodes of "Que Pasa USA," as well as their first original sitcom, "Novela." Generation ñ will also feature a variety of programs, ranging from mini-documentaries to comedy, dramatic and reality-based fare.

Based in Coral Gables, Fla., HOLA has a reach of more than 4.5 million estimated unique U.S. Hispanic online users. Through a strategic alliance with 24/7 Real Media and their Open AdStream platform, HOLA Networks enables clients to target their advertising by various segments.

--Gavin O'Malley

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