• ChainDrugReview.com, Thursday, February 21, 2008 11:30 AM

A new ad campaign on behalf of the pharmacy industry has been unveiled by the National Association of Chain Drug Stores that focuses on the sector's role in health care quality, affordability and accessibility. Tagged "Pharmacies. The face of neighborhood health care," the message is that pharmacies and pharmacists offer convenience, accessibility, expertise, prevention and counseling. The plan is to target Capitol Hill, the executive branch, the media and opinion leaders in Washington, D.C.

"We are announcing a major campaign to tell our story like never before," says NACDS chief executive officer Steve Anderson. "Pharmacies are essential to health care." The coming elections are also top of mind, he adds, with health care a top priority for many voters. "We will have a renewed debate about the future of health care in this country."

Focus groups shown the ads had what he calls an "aha" moment when they saw the role of pharmacies play in the health care system.

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