An ad campaign plays on Venus's being the Roman goddess of love, but recasts women as deities in decidedly contemporary settings. In one advertisement, a leggy woman running with a jogging
stroller is the "Goddess of Trailblazing;" in another, a woman sending a text message is the "Goddess of Communication."
"We've given women the permission to reveal her own goddess," says Gro Frivoll, who has worked on the Venus account at BBDO for eight years. The razor "allows" women to be their "most feminine self," she says.
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