• February 22, 2008

Facebook is allowing marketers to create more dynamic profile pages through new tools including custom versions of Flash animation and HTML for the social networking site.

Among other upgrades to Facebook Pages--the program that lets businesses create branded outposts--companies promoting alcohol-related products can now add a setting that permits only those above the legal drinking age to fully access their sites. The Inside Facebook blog also reported Thursday that fans can now upload photos to brand pages. There are currently more than 150,000 Facebook brand pages.

"While apparently growing slowly, Pages will become an increasingly important marketing vehicle on Facebook over time--especially as the volume of fan-endorsed Social Ads continues to grow," wrote Inside Facebook author Justin Smith.

--Mark Walsh