• February 25, 2008

Mars Snackfood US has signed Ingrid Hoffmann, host of the Food Network show "Simply Delicioso," to be the spokesperson and provide content for the brand's solution-based Web site, BrightIdeas.com.

The Latin food and entertaining expert will share her culinary talent and creative insights to provide recipes, celebration planning tips and creative ideas on BrightIdeas.com around key seasonal time frames and holidays, such as Valentine's Day, Easter and more.

Mars Snackfood's interactive Web site BrightIdeas.com provides celebration planning ideas and recipes using all the Mars Snackfood's candy brands including M&Ms, Skittles, Dove, Twix, Snickers, Starburst, Milky Way and Three Musketeers.

--Nina M. Lentini