Marketing Team: NBA Scores With AutoTrader
The automotive Web site grabbed nearly 1 million unique visitors and nearly 4 million vehicle searches on Monday, Feb. 19--a day after the NBA All-Star game.
AutoTrader.com was the presenting partner of the NBA on TNT's Tip-Off show. The deal with TNT also included presence during marquee NBA events--the actual game itself that took place last week in New Orleans.
AutoTrader.com Vice President of Marketing Clark Wood said: "The NBA and TNT are important marketing partners and this spike in traffic proves the value they deliver."
AutoTrader.com had a season-long deal with the NBA pre-game show on TNT and other Turner Broadcasting and NBA properties--TNT HD, the Airport Channel, NBA TV and NBA.com. It is the second year that AutoTrader.com has partnered with the NBA on TNT. AutoTrader.com is also a prominent advertiser during NBA telecasts on TNT throughout the season.