News Brief
Campaigner Enables Marketers To Automate Email Campaigns
Feb 25, 2008, 7:15 AM
Campaigner has launched a new feature called Workflows for its CampaignerPro email marketing service to help marketers improve email timing and targeting.
Workflows allows businesses to quickly and easily design automated campaigns for delivering specific emails to individuals, groups or segments based on a specific time, date, event or action. Montreal-based Campaigner has created the Workflows trigger email feature in such a way that marketers can do it themselves without IT support.
--Tanya Irwin
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