Zinio Strikes Deal With Havas Media Unit, Gains Access To Global Markets, Clients
The move comes as Zinio, already the magazine world's dominant digital publishing platform, has been seeking to step up its profile on Madison Avenue. Earlier this month, Zinio raided Jeanniey Mullen, a top digital media executive at WPP Group's OgilvyOne unit, to serve as chief marketing officer.
By tapping into Acceso Group, Zinio gains both expanded global reach, as well as access to a system utilized by some of the biggest consumer magazine advertisers. Acceso, headquartered in Barcelona, Spain, is used by Havas Media to provide media content intelligence services and communications management solutions for leading multinational marketers such as Vodafone, Repsol, Nike, Coca-Cola, Telefonica, Nabisco, Volkswagen Group, Wrigley, Sol-Melia and BBVA.
"We believe that Zinio's superior technology and online marketing services for publishers will drastically increase the appeal and usage of digital publications," Alfonso Rodes, CEO of Havas Media, stated. "We want to be ahead of this process and be able to fully exploit for our clients the possibilities of this promising interactive channel,"