Bayer won't comment on anything to do with the
campaign--or whether Speedy will make a return to TV. But the strategy seems to be in line with recent and successful revivals of old Alka-Seltzer slogans such as "I can't believe I ate the whole
thing."
By the mid-1960s, Speedy's fame had spread far and wide; being known as "Prontito" in Spanish-speaking countries. By the time he was retired in 1964, Alka-Seltzer had invested $8.5 million a year in the little tablet man--the largest investment in any single campaign of that era, according to Alka-Seltzer.
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