Hearst Starts Print Version Of Lifetime
Jun 27, 2002, 12:00 AM
Lifetime Entertainment is entering the women’s marketing with a title named for its flagship cable station. Jointly owned by The Hearst Corporation and The Walt Disney Company will introduce a new women's magazine, Lifetime, as a bimonthly in March 2003 with a rate base of 500,000 and will go monthly starting with the September 2003 issue. Lifetime will cover fashion, beauty, food, decorating, health and news. Hears plans extensive cross-promotion for the launch. It will be promoted both on Lifetime cable Lifetime Movie Network, and Lifetime Real Women - and online at www.lifetimetv.com. Hearst will cross-market with some of its other women's titles, which include Country Living; Good Housekeeping; O, The Oprah Magazine; Redbook and Victoria. On the advertising front, Lifetime magazine will present multiplatform opportunities that can include print, on-air, and online components. The magazine will be headquartered at Hearst offices in New York with a fully dedicated publishing, editorial and circulation team.