News Brief

Laredo Group Acquires LearningCraft

The Laredo Group has acquired LearningCraft, LLC, a company that specializes in Media Development Training, including how to use the latest interactive technologies such as Flash 8 and CS3 and video to produce engaging media content and ad units.

Rob Graham, CEO of LearningCraft, will join The Laredo Group as vp of creative and technical training and help drive a newly expanded training curriculum. Terms of the deal have not been disclosed.

The Laredo Group is a training and consulting firm that helps clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization.

--Tanya Irwin

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