The Other Guy Blinkx: Denuo Strikes Deal With Video Search Engine, Hopes To Develop Best Practices
Details were not disclosed, but the companies said specific initiatives would be announced at a later date. A briefing with key clients and members of the press is planned for this evening in New York.
"The explosion of online video presents a new paradigm for advertisers with unique challenges and tremendous opportunities," Tim Hanlon, executive vice president and the executive in charge of ventures at Denuo said as part of this morning's statement. "With it comes an even greater technical challenge for connecting with audiences in ways that are contextually relevant and respectfully delivered- which is why we are excited to partner with blinkx."
Citing data indicating that 75% of U.S. online users watch online videos, blinkx CEO Suranga Chandratillake said blinkx plans to introduce a "broadband TV offering" later this year.
"By partnering with one of the advertising industry's top thought leaders in Denuo, we hope to collectively better understand this explosion of online video - and how companies can better connect with their users and key audiences via the use of smarter technology," he said.
blinkx's video search technology, which utilizes speech recognition, currently serves more than 50 million unique visitors each month.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "The Other Guy Blinkx: Denuo Strikes Deal With Video Search Engine, Hopes To Develop Best Practices"
Leave a Comment