• CNBC.com, Tuesday, February 26, 2008 10:30 AM

In an attempt to improve sales, General Motors' Hummer brand has rolled out a new ad campaign that touts the utility and capability of the super-sized gas-guzzling SUVs in place of its "quirky cool" image spots of the past. The move comes as Hummer sales slumped 21% last year, amid widespread weakness in the category. GM is now adding a pick-up version of the H3, and trying to position the brand as the right choice for big jobs."

CNBC thinks it's smart move, says its reporter: "Hummers are incredible vehicles, take it from someone who has tried it out in truly treacherous off-road conditions. Whether or not you like the idea of the low-mileage titans, you have to admit they are perfect for certain jobs in rugged conditions."

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