Transworld Media, a digital advertising company, selected Real Digital Media's digital signage to manage point-of-purchase programming and advertising for their nationwide convenience store network.
Rollout for the Transworld Media network is underway; more than 1,200 stores will be part of the network by the end of 2008. Initially targeted metropolitan areas include Dallas, Houston, Atlanta, Los
Angeles and Chicago. Transworld Media programming includes 15-, 30- and 60-second slots for ads and informational use. Programming is updated monthly, and is expected to reach nearly 430 million
consumers on an annual basis.
