Now Exclude Up To 250 Keywords With Yahoo Search Marketing

YSM has bumped up the total number of keywords you can exclude from a campaign (at both the ad group and account levels) to 250, allowing for greater control over the kinds of searches your ads show up for.

For example, "If you are a travel company selling cruises exclusively to Acapulco, if you use the Advanced match type for the keyword "cruise," you may want to exclude keywords like 'Caribbean' and 'Alaska,'" says Roger Park, manager of marketing communications for YSM.

Such an exclusion can increase the percentage of better, targeted leads. It's a welcome feature--one that's been a long time coming, according to one reader's response: "This was a serious shortcoming for Yahoo search that has been finally addressed. Thank you for the improvement!"

Read the whole story at Yahoo Search Marketing Blog »
Tags: search
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