Starbucks Brings Back Rubinfeld In New Role
Most recently, Rubinfeld served as EVP/corporate strategy and chief development officer at Potbelly Sandwich Works, a rapidly growing restaurant concept. In 2001, he founded AirVision, an advisory firm specializing in brand positioning, growth strategies and operational plans for clients, including Adidas, Omaha Steaks, Oakley and Washington Mutual. In addition, Rubinfeld served as Starbucks EVP/store development from 1992 to 2001 and is credited with building the world-class function for the company.
--Nina M. Lentini