Long John Silver's Gives Account To BBDO

  • June 28, 2002
BBDO North America, a unit of Omnicom Group Inc., received a $30 million advertising contract from Long John Silver's, a unit of Tricon Global Restaurants Inc. BBDO said it will handle broadcast creative and strategic development issues for Long John Silver's beginning immediately. Print and media advertising will remain with separate companies.
Next story loading loading..