Around the Net

Boom In Feb. Cable Ratings Tied To Primaries, Strike

  • Mediaweek, Wednesday, February 27, 2008 12 PM
Even as it rocked the television industry over the last three months, the writers' strike had a big positive effect on cable ratings, with seven of the top 10 ad-supported networks in February seeing their prime-time viewership swell by double-digit percentages.

From Jan. 28 to Feb. 24, Nielsen reports that the top 10 nets averaged a 24.9 percent increase in total viewers in prime time, a figure inflated by CNN's surge of 133 percent for its coverage of the presidential primaries. But even with that factored out, the other nine nets averaged a more than 15% gain.

Read the whole story at Mediaweek »

Next story loading loading..