Yelp Gets Cash Injection Worth $15 Million

Local review aggregator Yelp has snagged some $15 million in its fourth round of financing--for a total of $31 million since its founding in the summer of 2004. The San Francisco-based company has said that it will use the money to expand the service geographically, beef up the sales team, and open an office in New York City.

The company shared internal Google Analytics stats with TechCrunch, including the 2.3 million reviews and 8.3 million monthly uniques--which blogger Henry Work found impressive. "Yelp is in a competitive space with Citysearch's Insider Pages and Yellowbot. The real competition, though, will eventually be Google Local and Yahoo Local," Work says.

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