Coke's Simply Orange Juice Offers Guarantee

  • February 29, 2008
Simply Orange Juice Co. is again offering consumers its "Orange Back Guarantee," which will run March 1-May 21.

Consumers who do not agree that Simply Orange tastes as fresh as a juicy orange will be paid the price of the competition: a bag of fresh oranges.

Official rules and details on the Orange Back Guarantee are available at simplyorangejuice.com.

A Coca-Cola spokesperson tells Marketing Daily that support for the effort includes shelf talkers in-market for two months; FSI, newspaper wrap in select markets and targeted direct mail, all in April; and national TV beginning in April.

--Nina M. Lentini

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