With RMM, online publishers can create unlimited varieties of unique ad formats to engage viewers, no longer restricting publishers to a finite set of formats that are essentially the same as what their competitors offer. The new version contains new features for format capabilities and content controls including a content analysis engine for contextual ad formats that can animate targeted words or trigger rich experiences related to keywords; dynamic control and sequence of video ad overlays on Flash and Streaming Video content players; and skinned video ad delivery to any page location.
New content controls include automated pausing and hiding of increasingly popular and disruptive video players and Flash objects for full-page ad experiences.
Also new is an enhanced ability to produce, track, and deploy popular Expandable, Video, or Welcome ads through a ready-made library as a plug-in solution to any third-party ad server or direct solution via the CheckM8 AdVantage ad management platform.
--Tanya Irwin