• Dallas Morning News, Friday, February 29, 2008 11:30 AM

A group of Texas homebuilders who are tired of reading about the housing downturn has launched a new ad campaign in the hopes of attracting buyers with a more positive message. The Homebuilders Association of Metro Dallas, in conjunction with builders, developers and financial institutions, are funding a "DFW BUY NOW" effort that will run in newspapers, magazines, broadcast and on billboards.

They hope the program will help counter the negative publicity about the housing market that they believe is hurting business. "The national press' blanket coverage of the dire circumstances in other markets has discouraged prospective buyers from exploring the buying opportunities in our local Dallas-Fort Worth market," says Donny Mack, president of the Home Builders Association of Metro Dallas.

But "because the builders have cut way back on starts, once the current inventory of finished new homes is sold, prices on new construction will likely go up and this unique value purchasing opportunity will be gone."

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