Commentary

Streaming Sports Talk

Streaming Sports Talk

MeasureCast, Inc. reported that the total time spent listening to their measured Internet radio stations rose two percent during the week of June 10 -16, the week before the Librarian of Congress announced his final determination of the royalty rate webcasters must pay copyright owners of sound recordings.

The week of June 10 saw 16 of the top 25 Web radio stations ranked by MeasureCast stream more hours than they did the week before. Furthermore, 19 of the MeasureCast Top 25 streamed their entertainment to larger audiences.

ESPN Radio finished the week as the top-ranked Internet-only station based on the total number of hours streamed. The Walt Disney Webcaster streamed 128,704 hours of sports talk to 35,074 people. MEDIAmazing.com enjoyed the largest audience during the week - 45,678.

Demographic Highlights for the Week of June 10-16

  • The peak listening day was Tuesday, June 11, with 19% of all total time spent listening occurring this day.
  • Internet radio listening is primarily a work-hour phenomenon, with 77 percent of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
  • 11% of the week's TTSL took place over the weekend.
  • 28% of Internet radio listeners were between the ages of 25 and 34.
  • 57% were younger than 35, 29% were younger than 25, and 6% were older than 55.
  • In the U.S., 33% of listeners resided in the South; 30% lived in the West, 19% were in the Northeast, and 18% tuned in from the Midwest.
  • 70% of listeners were men; 30% were women.
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