• by Jack Loechner , Staff Writer @mp_research, July 8, 2002

Nielsen On Careers and Entertainment

The selected data this week from Nielsen includes audience numbers for the top 10 education and career sites as well as entertainment sites. Interesting to note that universities are bringing up the rear!

Top 10 Education & Careers Sites
	Audience (000)	Reach (%)
Monster.com	2,476	3.21
Yahoo! Careers	874	1.13
CareerBuilder	671	0.87
dictionary.com	337	0.44
Headhunter	283	0.37
Cornell University	245	0.32
Michigan State University	233	0.3
University of Texas	226	0.29
k12.ca.us	210	0.27
University of California at Berkeley	208	0.27
Demographics For Education & Careers Category
MALE	45.8%
FEMALE	54.2
AGE
2 - 11	1.5
12 - 17	9.5
18 - 24	11.6
25 - 34	23.2
35 - 49	32.7
45+	31.0
55+	11.8
65+	3.8
Top 10 Entertainment Sites
	Audience (000)	Reach (%)
eUniverse	3,535	4.58
Windowsmedia	3,335	4.32
ESPN	3,311	4.29
Pogo.com	3,013	3.9
Yahoo! Games	2,624	3.4
Yahoo! Sports	2,409	3.12
Real.com	2,326	3.01
ABC News Digital	1,619	2.1
Sportsline.com	1,479	1.92
MSN Gaming Zone.com	1,423	1.84
Demographics for Entertainment Category*
MALE	53.4
FEMALE	46.7
AGE
2 - 11	4.6
12 - 17	14.6
18 - 24	9.0
25 - 34	18.3
35 - 49	30.3
45+	32.8
55+	15.0
65+	5.4

* Entertainment category demographic includes panelists who went to Adult sites.

Nielsen//NetRatings
Audience Measurement Data
Week ending June 23, 2002
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