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Keep Overall Budget In Mind Before Creating New Campaign

Smaller paid search campaigns are easy to set up and often a breeze to manage, but sometimes the simple platform causes marketers to get tripped up when it comes to budgeting, according to this post from the Yahoo Search Marketing team.

Say you're launching a new product or want to run a sale on an existing product, and you've come up with the perfect ad/landing page combo. You need to remember to account for the cost of those new clicks in your budget before you run the campaign--otherwise your other, long-standing campaigns might get capped or worse, shut down because of the spike in spend.

Read the whole story at Yahoo Search Marketing Blog »

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