News Brief
CBS Scores on Colonial Golf Tournament
May 28, 2003, 12:00 AM
CBS Sports' third-round coverage of the Bank of America Colonial golf tournament on Saturday scored an overnight metered market rating/share of 2.5/6, up 19% from last year's 2.1/5 overnight rating/share.
Excluding a 4.1/12 overnight rating in 1997 (the only year Tiger Woods played in the Colonial), Saturday's tournament was the highest-rated third round in 12 years. Final round coverage on Sunday scored a 2.7.7, up 4% from last year's 2.6/6.
The Bank of America Colonial Special on Annika Sorenstam, the first female player in 58 years to compete on the PGA Tour at this year's Colonial, earned a 1.2/3 overnight rating/share on Saturday.
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