Disney Online Receives Two WMA Awards
May 28, 2003, 12:00 AM
Disney Online has received two Internet Advertising Competition awards, honoring its campaign for Hawaii Visitors and Convention Bureau's alliance with Walt Disney Pictures' animated comedy Disney's "Lilo and Stitch," and its FamilyFun.com Weekender newsletter. The Internet Advertising Competition (IAC) awards are produced by the Web Marketing Association and honor excellence in online advertising. Disney Online was awarded Best Travel Integrated Advertising Campaign for the "Ohana Island mini-site and sweepstakes." The mini-site was created in connection with an alliance between Disney Online, as well as other divisions of The Walt Disney Company, and the Hawaiian Visitors and Convention Bureau to garner awareness for Disney's "Lilo & Stitch" and to drive family vacation travel to Hawaii. Site features included Creativity Cove, encompassing exotic island recipes plus printable stationery, postcards, and masks; Kahuna Game Reef, an alien surfing safari game starring Stitch; and Lilo's Lookout, an online sweepstakes clue hunt with a chance to win a vacation to Hawaii. The site had links from the "Lilo & Stitch" movie supersite and received prominent exposure throughout the Disney Online network. The FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML Email Campaign. Created especially for mothers of children under the age of twelve, the weekly newsletter showcases a list of fun things to do with family over the weekend and drives readers to the FamilyFun.com site for full details. Past features include "Friday Pizza Night," "Saturday Clay Craft," and "Sunday Playhouse Project." The Weekender newsletter is distributed on Thursdays to more than half a million subscribers.