News Brief
Canada's Moosehead Enters U.S. Market
Mar 12, 2008, 5:00 AM
The company, which will operate via its import arm,
Boulder, Colo.-based Moosehead USA, will launch Moosehead
Light in 10 markets beginning in April.
The beer comes in a green bottle, and features a label and package in metallic blue color with light gradients. Moosehead Light will initially be available in 12- and 24-pack bottles, and 12- pack cans in Arizona, Colorado, Delaware, Florida, Hawaii, Nebraska, New Jersey, Minnesota, Oklahoma and Pennsylvania.
The company will support with market-specific media and retailer programming.
--Karl Greenberg
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