NBC Partners With LimeLife To Launch Mobile 'Law & Order' Game

  • March 12, 2008
NBC Universal has partnered with LimeLife to launch "Law & Order: Celebrity Betrayal," a mobile game based on its long-running crime drama, "Law & Order."

Players work to solve the latest celebrity crime in New York, investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. Cast members like Alana De La Garza offer advice and feedback to help move the case along, and mini-games like Warrant Race (where players rush to try to secure warrants) are also included.

"Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand," said Jeremy Laws, senior vice president, mobile and broadband, Universal Pictures Digital Platforms Group.

The "Law & Order" production team worked with San Francisco-based mobile content development firm LimeLife to ensure that "Law & Order: Celebrity Betrayal" retained the look and feel of the show. The game is available across multiple U.S. carriers on a subscription or one-time download basis.

--Tameka Kee

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