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New Vegas Ads: Whatever Happens, Please Stay Here

Nevada tourism is rolling out a $12 million ad campaign to lure visitors and conventioneers to Sin City and its environs amid the pressures of high gasoline prices, a slip in consumer confidence and the global credit crunch. The Las Vegas Convention and Visitors Authority, which represents area governments and the top Strip and Downtown casino/hotels, is pushing a new "Vegas Right Now" campaign set to run through June.

The goal, the LVCVA says is to get more trips out of what it calls "enthusiasts" of the destination. The LVCVA, famous for its "What Happens Here, Stays Here" campaign, tried a similar approach after the travel slump following the Sept. 11, 2001, terrorist attacks. The new effort dovetails with the announcement of a $20 million campaign by Vegas.com with ads featuring its employees checking out parties, clubs and hotels on behalf of Web users.

The new ads will target various cities, including Los Angeles, San Diego, Phoenix, San Francisco, Boston, Atlanta and Dallas.

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Read the whole story at Associated Press via nctimes.com »

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