• adCenter Blog , Friday, March 14, 2008 1:34 PM

Microsoft's adLab showcases some of the advertiser and publisher tools that the software giant's engineers are working on, and today's post offers an overview of two tools from the Keywords & Content category.

The Entity Analysis tool "breaks down complex user queries into separate entities making it easier for the delivery engine to serve the most relevant ad," says Mel, an adCenter Community team member. So users searching for "needle," would no longer see ads for Seattle's "space needle," while a query for "cheap flights to Paris," would be analyzed in terms of "cheap flights" and "Paris."

Meanwhile, the Detecting Commercial Intention tool better equips Live Search and adCenter to determine whether users' queries are driven by an immediate purchase intent, or whether they're just gathering data to make a purchase at a later stage in the buying cycle.

Read the whole story at adCenter Blog »