Eva Mendes--the Cuban-American actress who is known for her roles in movies including "Hitch," "Training Day" and "We Own the Night" with former Calvin Klein Underwear model Mark Wahlberg--will be
featured this fall in a multimillion-dollar print and outdoor advertising campaign for the Calvin Klein Underwear brand, as well as the launch of Seductive Comfort, the latest introduction of Calvin
Klein foundations for women.
The Seductive Comfort group addresses demand for underwear and intimates that have the aesthetics, comfort, function and brand recognition for women with fuller
figures and generous bust lines. The sultry, voluptuous Mendes is a Calvin Klein aficionado and has been wardrobed by Calvin Klein Collection numerous times. She succeeds model Natalia Vodianova, who
was the face of Calvin Klein Underwear's first global online ad campaign in 2007.
The deal reflects the growing trend of designer brands associating their images with celebrities. Kate
Bosworth is the current face of Calvin Klein Jeans and Hilary Swank was the glam image for Calvin Klein Underwear in 2006. Meanwhile, David Beckham is plastered all over billboards worldwide in ads
for Emporio Armani Underwear.
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