AOL's Platform-A Offers Combo Of Feedpoint, Outsearch

  • March 18, 2008
AOL on Monday announced today that its Platform-A ad platform now offers a combined offering of Quigo's FeedPoint search marketing solution with Advertising.com's OutSearch product.

The SEM business will handle campaigns for over 100 top-tier clients across a range of SEM competencies.

Ad.com's OutSearch solution, powered by its AdLearn technology, is a bid management platform for optimizing advertiser return on investment across all keyword and paid search campaigns.

Quigo's FeedPoint solution is a data feed management and analytic tool to maximize exposure and ROI across paid inclusion programs and consumer shopping engines.

- Gavin O'Malley

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