• March 19, 2008

Purina Dog Chow invites dog lovers to go to pictureyourdogintimessquare.com until April 28 to upload a photo of their favorite canine.

On June 19, uploaded photos will be featured on the Reuters/NASDAQ Digital Tower Billboards in Times Square, giving each pooch face time in one of America's most famous intersections. The digital displays will be simulcast at longliveyourdog.com/.

Those who register with Long Live Your Dog create a home page for their dog, and upload an original photo will also have a chance to win a trip to New York City to see their dog's image featured on the big screen in person. The trip includes a five-day, four-night getaway with one guest and the picture-perfect pooch.

--Nina M. Lentini