Dynamic Assemblage: The “New TVâ€
Dale, who is the chief creative officer of WPP’s Schematic, presented how the “new TV†will look. The new TV, is actually a combination of online, interactive TV, video-on-demand, IP technologies, and a variety of other things that will give TV the look and feel of an immersive user experience.
Dale calls the approach “dynamic assemblage,†and consists of systems that will pull content and display it based on an individual user’s experience.
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