News Brief
Yahoo Mobile Lands Jaguar As Advertiser For NCAA Men's Hoops Site
Mar 19, 2008, 7:00 AM
Jaguar North America will serve as a key advertiser on the Yahoo Mobile site dedicated to news and information on the NCAA men's basketball tournament.
The site offers updated scores via mobile alerts and content from Yahoo Sports and Rivals.com. Jaguar's ads will run on Yahoo Mobile's NCAA home page and inside the mobile alerts Yahoo! will send to its mobile users.
The campaign is aimed at auto enthusiasts with a household income of more than $150,000 and will to spend more than $50,000 on a car. Previously, Jaguar bought targeted banners across Yahoo Mobile sites and front-page roadblock ads to build awareness of its XF sedan at the LA Auto Show in November.
--Mark Walsh
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