With the hype surrounding Super Tuesday on Feb. 5, politics continued to be a strong category as well, increasing 9% to 15 million visitors. BarackObama.com led the way with 3.2 million, up 46% from January, while HillaryClinton.com boosted traffic 31% to 1.5 million. Republican presidential nominee John McCain's site enjoyed an even bigger gain, growing almost 50% to 888,000.
Valentine's Day, meanwhile, proved a boon for flowers, gifts and greetings sites, which saw traffic jump 17%, led by outlets such as ProFlowers.com andFTD.com. Likewise, e-card sites sites increased 14%.
--Mark Walsh