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Consumer Mags Gained Ad Share In 2007

  • Folio, Friday, March 21, 2008 11:30 AM
Consumer magazines posted the highest increase in advertising revenue share of non-digital media categories in 2007, according to new data from TNS Media Intelligence. Last year, consumer magazine ad share hit nearly 18.5%, up from 17.5% in 2006.

Meanwhile, U.S. Internet online display advertising also saw a share growth of one point -- from 6.4% to 7.4% -- while outdoor got a slight increase. That means consumer magazine advertising share is up about 2% since 2004, a bump the Magazine Publishers of America attributes to aggressive magazine marketing and advertising campaigns under a program it launched in 2005.

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