• brandchannel, Friday, March 21, 2008 12 PM

Frito Lay Canada first removed trans-fats from its product line; then it launched reduced-sodium Lays. But the most ground-breaking healthier products in it lineup have been its Flat Earth vegetable and fruit crisps--baked chips that contain a half-serving of fruits and vegetables in each serving of 14 chips.

Tony Matta, vice president of marketing for Frito Lay Canada, says the Flat Earth product allow consumers to enjoy snacking on fruits and vegetables in a "great tasting" chip without actually eating fruits and vegetables. Flavors include Apple Cinnamon Grove, Peach Mango Paradise, Tangy Tomato Ranch, and Wild Berry Patch.

Taste is always king, Matta says. He points out that studies shoe consumers have been disappointed in other snack food categories where they feel they've had to make a significant trade off in taste to get a healthy product.

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