In his interview with iMedix cofounder, CMO and President Iri Arimav, Fishkin digs to find out whether the team thinks they can draw significant market share away from the core engines. And Arimav responds with a cautious, yet resounding yes.
"We believe that the experience of finding and sharing health information on the Web is about to change dramatically. People want more than search and browse. [They're] attracted to communicating with each other and engaging in various ways," Arimav says. "An exceptionally different and valuable experience can pull traffic mindshare away from traditional web properties, [and] the experience iMedix offers to consumers is very different than Google/Yahoo or Live."