News Brief

Kia Is Exclusive Vans Warped Tour Partner

Mar 25, 2008, 5:00 AM
  • Comment
  • Recommend (1)
Subscribe to Marketing Daily

Tags

Kia Motors America has signed on as exclusive partner of the 2008 Vans Warped Tour. Kia will sponsor a VIP lounge and run a sweepstakes to win a new Kia vehicle.

The "Keys to Warped" sweepstakes dangles "Fly Away" trips to tour stops, artist and band meet-and-greets, after-party prizes and Kia merchandise.

Sweepstakes entry is at the Kia lounge, an interactive tent featuring displays with information about Kia vehicles, design history and customization opportunities, and DJ. Each tour venue features a Kia VIP section, a raised area near the main stage that offers artist and fan interviews.

-Karl Greenberg

  • Comment
  • Recommend (1)

Be the first to comment on "Kia Is Exclusive Vans Warped Tour Partner "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives