Former G4 Execs Jumping To Place-based Video
On Monday, Reactrix Systems announced the hiring of Lauren de la Fuente as vice president of brand solutions and marketing. She previously served as G4's vice president of strategic programming and marketing solutions. Before G4, de la Fuente was vice president of off-air creative for USA Network and the Sci Fi Channel, and was also vice president of marketing for MTV. At Reactrix, which operates interactive video displays in public areas, she'll be responsible for wrangling new strategic alliances and leading development of branded programming for Reactrix clients.
(De la Fuente is the second big TV hire for Reactrix, following Sue Danaher, who left MTV Networks to join Reactrix as president. At MTVN, Danaher had served as vice president and general manager of advertising.)
Previously, in January, Premier Retail Networks hired Richard Fisher, the founder of the original ZDTV (which merged with G4/TechTV) as president of PRN Worldwide, the company's burgeoning international business. The company, which operates video networks in big retail chains like Wal-Mart and Circuit City, said Fisher will lead development of international business, which already includes partnership with Carrefour, a major supermarket retailer based in Europe with chains in South America and Asia.
In cinema advertising, Screenvision hired Michael Chico as executive vice-president for sales last August. While Chico's most recent role was with Madison Square Garden, before that he held executive positions with NBC and ABC, and management positions at ESPN and the A.C. Nielsen Company.
Smaller place-based video companies are also getting in on the act. Also last August, the Health News Network--a cable channel which delivers content to hospital common areas, lobbies, and patient rooms--hired Shirley Stone, formerly of the Discovery Channel and Food Network, as national sales manager.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Former G4 Execs Jumping To Place-based Video "
Leave a Comment