Bloggers Converge on NYC For Blogger Social '08
Devoid of seminars, panels and keynote speeches, Blogger Social '08 is described as "a new sort of social event" by its creator Drew McLellan, head of the Des Moines ad agency McLellan Marketing Group.
Some of the better-known bloggers include David Armano from Critical Mass and Greg Verdino, chief strategy officer at Crayon.
The event will entail three group events: a mixer, a cruise, and a formal dinner. An online system, meanwhile, will enable attendees to form their own "meet-ups"--as blogger are wont to do--between the large gatherings.
The goal is to allow some of marketing's top bloggers who have collaborated via the Internet on projects, raised money for charities together, and helped grow each other's businesses to actually meet.