• March 25, 2008

San Francisco-based Jumpstart Automotive Media, an automotive publisher rep firm, has launched a new marketing services group, Jumpstart Labs. Eve Maidenberg has joined the company as senior director in charge of the group.

Jumpstart Labs will support client advertising efforts with creative development of digital advertising and publisher partner creative needs such as Web site enhancements, user interface analysis, emerging media products and syndication opportunities.

Maidenberg joins the company from Publicis Modem (San Francisco) where she was associate creative director and worked with Amgen and Wyeth Pharmaceuticals, HP, Sony, and Blue Shield of California. Previously, she was at Digitas as senior art director.

--Tanya Irwin