• March 27, 2008

The music legend joins singer Mariah Carey in a 30-second spot that builds on the retailer's "Stars" of Macy's concept.

It launched this week, and will be featured throughout spring on what the retailer calls "top-rated shows." It will also run in conjunction with other Macy's advertising around promotion-driven events.

The spots hightlight Santana and his "Carlos by Carlos Santana" line of fashion-forward women's shoes. As Carey admires a brightly colored and highly elevated example of "Carlos" footwear, Santana improvises a trademark guitar lick around the concept of "stiletto." He then delivers another riff saluting the soulful qualities of Carey's signature fragrance, another Macy's item.

While Santana and Carey serenade the store, onlookers include Martha Stewart and Donald Trump, whose housewares and neckties, respectively, are also featured by the retailer.

--Nina M. Lentini