• March 27, 2008

Pandora has named David DeRobbio regional vice president of sales for the East Coast.

Prior to joining the Oakland, Calif.-based personalized online radio service, DeRobbio had a five-year stint with Microsoft, where he managed a variety of MSN sales teams. DeRobbio also has experience with AOL and McCann Erickson.

"(DeRobbio's) knowledge of the agency landscape in New York, as well as his experience at MSN and AOL," made him the ideal choice, said Cheryl Lucanegro, Pandora's vice president of sales.

--Tameka Kee