Report: YouTube Gains Video Market Share In February
Silicon Alley Insider, Thursday, March 27, 2008 11 AM
Wednesday was a day of mixed news for Google: comScore data showed February to be another flat month for search revenue, but YouTube's dominance of the online video market continued to grow, according to Nielsen Online's VideoCensus.
In February, YouTube served a whopping 2.9 billion of the 6.3 billion videos served on the Web, or 48.5 percent of the global total--up from 42.9 percent in January. The video-sharing site had 70 million of the Web's 116 million unique video users--a 60 percent share, up from 57 percent in the prior month.
Also, YouTube's share of overall time spent viewing videos was 34.8 percent; its next-closest competitor is News Corp.'s Fox Interactive Media, with a 4.8 percent share.
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In February, YouTube served a whopping 2.9 billion of the 6.3 billion videos served on the Web, or 48.5 percent of the global total--up from 42.9 percent in January. The video-sharing site had 70 million of the Web's 116 million unique video users--a 60 percent share, up from 57 percent in the prior month.
Also, YouTube's share of overall time spent viewing videos was 34.8 percent; its next-closest competitor is News Corp.'s Fox Interactive Media, with a 4.8 percent share.
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