Outsourcing Link Building Is NOT The Same As Buying Links

Link Building Best Practices, Thursday, March 27, 2008 2 PM
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It's not. So if the consultant you've hired to help out with your link-building strategy is focused on buying links, then you'll need to stop sending the checks.

"Outsourcing isn't about buying links at all," says the Vertical Measures team. It means handing your link-building strategy over to someone (or a company) that will do "in-depth research about your industry, your competition and your company so that they can create dynamic links that aren't purchased. They'll be doing the kind of interactive link building that creates real buzz in your industry."

The right link-building team will likely include an industry researcher and a copywriter that can work together to find and generate great content that other Web site owners will want to link to. They won't do things like rent links from other Web sites or buy reviews.

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