We Don't Need No Stinkin' SEO Standards
There are a number of reasons why Whelan doesn't think standards would work, starting with the fact that no two search pros use the same exact tactics or tools to gain the rankings or results that they do. "Some of us may use similar SEO methods, but there's no one way of performing it, nor is there one special recipe for SEO success," she says.
Secondly, the industry can't even agree on a standard definition for SEO. There's also no need to develop standards as a way to protect potential customers from being scammed. "That's why there are laws regarding fraud, as well as laws about fulfilling the terms of signed contracts," Whelan says. "If the search marketing industry needs a special standard that says we have to do what we say we will do, then we're in a lot more trouble than I thought."